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Human hands are selected as the projection model, created with a transparent texture like the glass surface of the building’s mockup. The movement of the hands is made in such a way as to create the feeling of penetrating the vertical appearance of the building’s surface.
On a major building facade of the financial center of the city of and specifically on the surface that differs from it with materials foreign to the urban environment, it is chosen to project the “hologram” of two hands.
The projection of the hands is structured in a series of movements that by association mean :
Invitation – Call ?
Offering - Giving ?
Transaction – Saving – Deposit ?
In the final shots of the movements of these over-enlarged hands of unnatural materiality, the little fingers snap and swing awkwardly to suggest a weakness :
is it detected? bypassed ? it prevents ?
